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Going against modern day consumerism, Wool is a manifesto of our belief in ‘a movement towards less’ by buying less but better, through introducing mid-century re-editions and uncovering tomorrow’s classics.


Wool’s selection roots in a century of Danish design and also an international outlook of contemporary classic design – that is how we call our refined curation – ‘New Scandinavian classics’.

Originally a B2B furniture sales agency founded in 2017 in Hong Kong, Wool brings up-and-coming Nordic brands – such as Audo, &Tradition, Frama, St Leo – to designers and retailers in Asia. Classic designs that are reflective of the slow-living and holistic ethos of a Scandinavian lifestyle.

Now with a studio store located in Sai Ying Pun (slow living meets the city’s bustle), it was only a matter of time before we expanded our reach with an online presence. Entering our 6th year, as a new chapter for Wool, we are delighted to launch our new webstore to complete and enhance the full customer journey from offline to online.

As specialist retailer of Scandinavian & European furniture but firmly rooted in our Asian location, we aim to continue to serve as a creative destination for the design community – being the intersection between the Nordics and Asia, connecting global interior brands with local designers, helping good designs find good homes.

WOOL wʊl/


/ wù 物 : meaning object / matter / substance in chinese

/ the fine, soft curly or wavy hair forming the coat of a sheep, an natural, honest material

/ something warm, something cozy, something tactile

Home furnishing service

As specialist retailer of Scandinavian & European furniture but firmly rooted in our Asian location, we are proud to deliver our personalised, tailored FF&E interior furnishing service for all designers and customers in Asia.

We aim to serve as a creative destination for the local design community – being the intersection between the Nordics and Asia, helping good designs find good homes.

Our style advisory service covers everything from site visits, mood board, project budgeting & procurement, logistics management and down to the final styling touch. We will be guiding you through every sensory detail at home from seating to lighting, wall finishes, completing with our very own touch with decor accessories such as art & objects, bathroom amenities & home fragrance within the Wool universe.

It’s very exciting for us to get more involved in interior projects and build homes with furniture being the main character in the space, rather than an afterthought. We are very grateful to have passionate customers who resonate with our warm, soft minimal aesthetics so much to recreate the same in their homes, and exciting to unveil more of our FF&E projects soon.

New Scandinavian Classics

Audo Copenhagen 

Audo Copenhagen is born of collaborative spirit. Developed from uniting MENU, The Audo and by Lassen, Audo Copenhagen reflects both a century of Danish design tradition and a modern, global outlook that is continually expanding and evolving. Our furniture, lighting and interior accessories are shaped by purposeful details, high-quality materials and human needs, going hand-in-hand with our pursuit to create strong, long-lasting connections and partnerships.

Audo Copenhagen’s aesthetic philosophy has been coined ‘soft minimalism’, characterised by clean lines, calm, subtle strength, earth tones and nature’s materials crafted with utmost respect. It adapts to diverse architectural styles and is appropriate for both residential and commercial use, and it’s timeless meaning Audo pieces can be used for decades to come and move to new homes and into new, creative chapters of life.


Frama is a multi-disciplinary design brand based in Copenhagen, Denmark that creates furniture and lifestyle objects to inspire the senses and encourage mindful living. With an emphasis on natural materials, simple geometries, and uncompromising quality, FRAMA’s pieces connects the imaginative with the practical, resulting in a uniquely warm and honest aesthetic.

All of FRAMA’s design — from unique home fragrances to the complete architectural design of a restaurant interior— is directly informed by the convergence and interplay of four primary experiential influences: travel, nature, spaces, and stories.


&Tradition bridges old and new by creating furniture, lighting and interior objects with timeless appeal. A Danish design company that marries tradition with innovation, from reissuing design icons to creating future classics.

Craft meets art. Function meets form. Material meets potential. This is the Nordic tradition and heritage. &Tradition aims to bridge these values to contemporary design, reshaping, redefining and reinventing materials, techniques and forms. &Tradition utilizes and combines new materials, uncovers new techniques and breaks boundaries in manufacturing. With the planet and the people at the core, they strive to always act conscientiously.

&Tradition markets its collection through an international network, but their roots are still Nordic and tradition is still a part of their identity. &Tradition believes in design that is made to last from sustainable production, and respects nature that provides the raw materials.


Inspired by culture and derived from nature, St. Leo creates premium, eco-friendly finishes that elevate the experience of architectural spaces. Established in Denmark in 2019, St. Leo draws upon Scandinavian heritage and craftsmanship to produce contemporary plaster and paint from the finest natural minerals with a focus on sustainability, tactility and understated elegance.

St. Leo designs and produces three collections of architectural finishings: Dolomite Plaster offers 16 highly tactile, pre-mixed interior plasters crafted from premium, sustainable materials; Original Pigments comprises three richly-pigmented wall and ceiling paints and three wood and metal paints in 100 colours; Marble Paint merges the tactile qualities of plaster with the deep colour profiles of paint.
It works with an innovative spirit throughout the process, pushing the limits of raw materials and technology with a goal to deliver beautiful and durable wall coverings for small creative projects, interior spaces and large commercial buildings.


Based in Bangalore, India, Phantom Hands first began with re-editions of mid-century modernist furniture that was originally designed for the city of Chandigarh under the guidance of Swiss architect Pierre Jeanneret in the 1950s.

Improving upon the original designs structurally and materially, Phantom Hands’ furniture remains true to their handcrafted carpentry and uses traditional joinery techniques. As in the past, the natural rattan cane used for the seats and backs of the chairs are peeled and hand woven by hand, by highly skilled weavers with centuries of craft knowledge, passed on from generation to generation.

Phantom Hands believes that to truly carry forward a design legacy, it is equally important to create new pieces that speak the same language. Contemporary designers
continue to create beautiful chairs that pay homage to the glorious years of Scandinavian mid-century modern design – Phantom Hands wanted to do the same for Indian Modernism by working with designers such as as INODA+SVEJE (Japan & Denmark) and X+L (Netherlands).

New Works

New Works brings sculptural objects to the world. Their collection consists of pieces characterised by their obsession with materials. They present a collection at the intersection between old and new. Light and dark. Design and art. Their work pays homage to the strong Scandinavian history of craftsmanship and materiality, whilst challenging the contemporary forms of today.

New Works collaborates with an international group of renowned designers and artisans, who display a matching fascination with sculptural forms and honest materials. These collaborative pursuits convey their love of the sensual, and of the bold.


Tacchini is a philosophy. Behind every object there’s a story and behind every story there’s a person. We fall in love with our products, their stories and the stories of those who have produced them and continue to make things by hand so that this story continues, is passed on by the designer to the creator and from the creator to the future owner of the product. And then it continues further.

A design cannot be considered in isolation from external constraints and stresses. This is why Tacchini maintains a dialogue so as to grasp and interpret the thoughts of its designers and of its clients. In the contract world, this enables it to express the quality of its products, using the best materials and complying with the strictest standards and certifications. Places of work or play, hotels, stadiums, wellness centres or shopping malls, all become the stage on which Tacchini can express the uniqueness of its designs, their durability, comfort and versatility. What’s more, the constant relationship with the modern world and the stresses it brings makes Tacchini a veritable seismograph of the state of being: an accurate sensor and promoter of new possibilities, bringing better living for all. Anywhere, out of the world.

Kristina Dam Studio

Kristina Dam Studio calls their design approach “Sculptural Minimalism”. Designs are graphic and architectural with a high level of details and excellent craftsmanship.

Furniture from Kristina Dam Studio are mostly made from natural materials. They believe that mastering the monochromatic palette enables them to create timeless and enduring designs. Distinct and beautiful – simplicity with an attitude.

They only use honest, genuine, natural and carefully selected materials – and treat them with respect. The majority of their collection is produced within the European Union. With a love for genuine materials as a part of their Nordic design inheritance – a legacy they take very seriously.


Thonet, the German furniture brand now in its 205th year, became synonymous with modernist design since 1819. All their products are characterised by the Bauhaus principles – a combination of form, function and aesthetics.

Referencing Thonet’s bentwood heritage, both their tubular steel and wood furniture are created with lightweight, transparent structures, capable of mass production, and with simple forms derived directly from experimental materials and manufacturing process.

A classic example would be the Cantilver Chair by three notable architects – Marcel Breuer, who was the first to design furniture made of tubular steel (S32V chair); Mart Stam, who created the first chair without back legs (S34 chair); and Mies van der Rohe, who developed this type of chair into an aesthetic object that flexes when sitting on it (S533 chair). The three designers had different approaches and motifs, but the transformed understanding of life in a modern world was their common ground.


The lighting brand Astep was founded in 2014 by Alessandro Sarfatti, a member of a renowned Italian family of lighting designers. His father Riccardo Sarfatti was the founder of the Luceplan brand, and his grandfather Gino Sarfatti once established the legendary lighting company Arteluce.

Astep’s collections focus strongly on two different aspects: Astep develops contemporary designer lamps utilizing new technology, as well as relaunches old Italian design classics. Respecting the traditions of the Sarfatti family, all Astep products are manufactured in Italy.

Santa & Cole

Founded in 1985, Barcelona-based Santa & Cole curates only products that are interesting – either because of a great story, history, an elegant form or a smart technological solution. They believe the greatness of an editor lies in the catalogue rather than in the size of the company. Santa & Coles’s product range includes lighting and furniture from classics to contemporary design, as well as elements for the urban environment.


Wästberg is a Swedish lighting brand founded in 2008 with the aim to create well-being through functional, people-oriented lighting. The award-winning family business works with top designers and architects to illuminate homes, offices, hotels and public spaces while respecting the environment, taking advantage of the latest technological innovations and, above all, catering to basic human needs.

The company’s founder, Magnus Wästberg, has said he grew up with lighting: his father had his own lighting company. Before starting his own, Wästberg also worked at his father’s business. When visiting customers, he realized that in addition to measurable properties, lighting should also take into account human nature and the properties that cannot be measured with watts, lumens or kelvins. Thus, Wästberg lamps are designed to appeal to people also through their emotions and primitive needs.

Lighting is often thought of from a very functional perspective: it enables seeing, writing, and working. However, according to Wästberg, this is not enough. In line with the brand’s ideology, lighting should also enhance well-being by providing suitable conditions for social interaction, on the one hand, and for retreating to your personal space to think and nurture creativity on the other. While technology and innovation play an important role in Wästberg’s product design, they are not everything; in some situations, old, proven solutions may best solve that particular lighting dilemma. As a lighting manufacturer, Wästberg has a special ability to take into account the different needs of different spaces – as well as the different needs of different people.


For 140 years, Kalmar has been dedicated to time-honored artisanship and progressive design and is inextricably and forever linked to Austria’s design heritage.

In 2009, Kalmar Werkstätten was launched as an ode to their post-secessionist roots, identifying the most relevant works from the Kalmar archives, to once again share with the world.

Kalmar Werkstätten is equally an expression of their place in Austrian culture and modernist expression, as it is a very personal history. Shortly after Julius August Kalmar founded the company in 1881, he presented custom cast-bronze works at Gewerbeausstellung Wien that immediately won acclaim for their forward-looking perspective and meticulous construction. And in Kalmar’s next generation, Julius Theodor Kalmar aligned the company with the groundbreaking Austrian Werkbund movement.

Stripped of ornament and meticulously fabricated, Kalmar’s Werkbund-era original luminaires were reinterpreted for today’s residential and commercial interiors.